Create Your Personal Swipe File
You should collect all of the good sales letters you find and create a notebook out of them. Then, when you are sitting down to write a sales letter, you can thumb through your notebook of sales letters to generate ideas for your project.
Here's another resource - "spam" or "junk email". Yes, it's a pain, and we all despise it. But some spammers are actually very good marketers. Just start looking at some of the sales emails that you receive, and select some of the best. Save them to your notebook.
Your Own Swipe File
Many copywriters call this notebook their swipe file. They use it as an idea generator for their headlines, body copy, bullets, etc. If they are stuck on creating a good guarantee, they can look through other guarantees people have used. If they are trying to think of how to do a P.S., they can look through other ones. They can get their letter writing going through taking ideas from other winning sales materials.
Never use ideas word for word from your swipe file. This would be plagiarism. Use it to generate general ideas. You don't want to copy their sentences word for word. You want to flip through some different sales letters until an idea forms in your head about what to write for your project.
This swipe file will help you keep on track and produce winning sales materials every time and it costs you nothing to create. Just collect or print out winning sales letters you find and put them in a notebook or series of notebooks you keep handy when writing your letters.
Remember the cardinal rule when using your swipe file. Never copy the ideas word for word!
Read on.. Research Your Customers
This report is© 2007 Traynor Kitching & Associates ("TKA"), York, UK. You are granted a licence to distribute this report however you wish, provided that none of the material is changed. TKA accepts no responsibility for how you use this material, which is for educational purposes only. No guarantees are intended or implied.
Here's another resource - "spam" or "junk email". Yes, it's a pain, and we all despise it. But some spammers are actually very good marketers. Just start looking at some of the sales emails that you receive, and select some of the best. Save them to your notebook.
Your Own Swipe File
Many copywriters call this notebook their swipe file. They use it as an idea generator for their headlines, body copy, bullets, etc. If they are stuck on creating a good guarantee, they can look through other guarantees people have used. If they are trying to think of how to do a P.S., they can look through other ones. They can get their letter writing going through taking ideas from other winning sales materials.
Never use ideas word for word from your swipe file. This would be plagiarism. Use it to generate general ideas. You don't want to copy their sentences word for word. You want to flip through some different sales letters until an idea forms in your head about what to write for your project.
This swipe file will help you keep on track and produce winning sales materials every time and it costs you nothing to create. Just collect or print out winning sales letters you find and put them in a notebook or series of notebooks you keep handy when writing your letters.
Remember the cardinal rule when using your swipe file. Never copy the ideas word for word!
This report is© 2007 Traynor Kitching & Associates ("TKA"), York, UK. You are granted a licence to distribute this report however you wish, provided that none of the material is changed. TKA accepts no responsibility for how you use this material, which is for educational purposes only. No guarantees are intended or implied.
